Case

To The Moon, Honey is a digital community and niche media platform centered around motherhood and women’s lives.

Within just a few years, To The Moon, Honey has created an inspiring and strong community for women who are in the midst of motherhood or are on the path to starting a family.

Through articles and podcasts, generating up to 300,000 monthly downloads, women share their personal stories about pregnancy, childbirth, and family life.

To The Moon, Honey is led by Bea Fagerholt, Liv Winther, and Louise Stenbjerre.

They have combined the digital world with the skincare brand HONEY.

Thousands of women use the To The Moon, Honey podcast as birth preparation, and with its seven million downloads, the podcast holds the top position in the Kids & Family category on Apple iTunes.

The three entrepreneurs have successfully integrated their digital platform with the skincare brand HONEY, consisting of certified fragrance-free skincare products.

CARAMA has been an investor since 2023.